When your potential customer hits a search for the services you offer, the choice they make between you and your competitor treads between the fine line of a few centimeters away on their laptop screen. This makes it critically important that you get every nuance of an optimized website right.
From sharing your business proposition to honoring SEO requirements, web security, and an optimal URL, there’s a lot that can tip the balance for and against your webpage.
We’ve put together some important factors that make sure your website leaves a lasting impression on every browser through R9CloudTech Website Optimization services.
# Make Your Homepage SEO Friendly
There is little your website can do for you if it doesn’t have the means to reach out to your audience. This enablement is what we call an SEO strategy.
From content to technical soundness, anchor texts and backlinking, SEO is the coalescing of small albeit critical practices that help get your webpage out there.
The meta description is the most understated aspect of any SEO roll-out. Ensure you chart out a crisp meta description complete with a CTA to start out well, following which the H1, H2, and H3 heading should be well illustrated and logically flowing.
# Clearly Chart Out Website Goals
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Ideate with your web designer to ensure all that you envision for your webpage to be, is translated into a workable solution for you.
Use goals and KPIs for your website that help you quantify and track its cross-linking, security, speed and other such important factors.
Center your entire focus on getting your visitors past the homepage into finer areas of your offerings and eventually to a call-to-action.
# Let Your Header Do The Talking
The mantra for a good header is simply less is more. It would work well for a brand to flaunt its logo as part of the website header and probably even include a means to connect or contact the company.
An often ignored aspect of a header is consistency across all pages of a webpage. Ensure some part of your header remains consistent across all pages of your website, making sure the branding is in place no matter which pages your visitor lands on.
# Leverage Social Media Links
The world is on social media today – and you probably are too. Make sure your webpage visitor can connect the dots of your various digital profiles through your website. Provide links to your Twitter, Facebook, Instagram accounts and others, if any.
In fact, even include a CTA (call to action) inviting your browsers to connect with you on social media.
Many brands run a live feed on their webpage of discussions and broadcasts currently underway on their social profiles. There really is a lot you can do by tying in social to your web domain.
# Testing is Underrated
So your web developer and designer conducted comprehensive testing for your webpage prior to its launch – great! But, that’s only well begun.
Invest in a periodic testing exercise to ensure your webpage is sound on the speed, functionality, loading and technical back-end aspects.
Revisiting your website’s functionalities through testing cycles and give you insight into what can be upgraded and adjusted to optimize your website to its best version.
# Focus On The Navigation
The attention and retention span of a browser is a metric that’s only decreasing over the years. In such a situation, it is imperative that an optimized webpage flaunts a menu that’s simple, easy and compact.
Don’t clutter your menu bar with a host of options and drop-downs leading to a loss of interest. Rather, try to make the options concise, at the same time communicative.
Keep an eye out for the font you use for your contents section. Something you can easily comprehend even of a mobile screen is what you should aim for.
# Content is King
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This has been said enough, and yet it hasn’t been said enough. For a website’s homepage to be called an optimized, you need to put together the content jigsaw well.
From long-tailed keywords, precise business propositions, headlines, internal links and the works, the best website optimization services make sure you give content its due attention and importance in the entire scheme of things.
As we emphasize on the above factors, it is important to also state that web optimisation is a continuous process that the best website optimization services can assist you with from time to time.